Still, it’s worth keeping in mind there are few brands as prominent as Call of Duty - not even Halo can reach the same heights. Looking to Microsoft’s choices in the past might reveal a few hints about the future. There is a lot of data we don't have that Microsoft will use to make its decisions about which games to continue publishing broadly and which to make console exclusives.” “On the other hand, taking those games off the PlayStation platform would clearly be a lot of abandoned revenue. “Obviously, exclusivity would be a huge boon to Microsoft, because Call of Duty games held the #1 and #3 best selling spots in the US on PlayStation last year according to NPD,” Futter says. There’s a case to be made for both exclusivity and multiplatform as Mike Futter, an analyst at F-Squared, tells Inverse.
It’s clear that Microsoft already has plans to take advantage of Activision Blizzard, with the announcement post saying “The acquisition also bolsters Microsoft’s Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers.”Ĭall of Duty Warzone reportedly makes around $5.2 million in revenue a day. Like with past acquisitions, the company has been slow to say anything beyond the initial announcement, but it’s hard to imagine Microsoft not leveraging its new ownership of Call of Duty in some way. One of the biggest questions is what this means for Activision Blizzard’s current slate of games, and if blockbuster games like Call of Duty might eventually become Xbox exclusives.Ĭall of Duty is one of the most successful video game franchises of all time, and Microsoft hasn’t said anything about exclusivity at this time. The deal could potentially change the landscape of gaming in ways that are difficult to fathom at this stage. It’s far and away the biggest acquisition the gaming industry has ever seen, dwarfing the acquisition of Zynga by Take-Two for $12.8 billion in early January. On January 18, Microsoft announced dropped a bombshell: it will acquire Activision Blizzard for the staggering price of nearly $70 billion.
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