On the other hand, the traffic generated by the game was capitalized on by some local businesses. With the game's massive initial player base, landmarks would gather crowds of players taking advantage of the "Pokéstops" which provide player with items, to the point where certain landmarks such as the United States Holocaust Memorial Museum and the Arlington National Cemetery explicitly requested players to not play the game within the grounds. Shortly after its release, the game went viral, breaking multiple records and being installed on millions of devices within weeks of its initial release. The game centers around catching various Pokémon creatures by navigating the in-game map based on the player's actual location and nearby landmarks. Pokémon Go (or Pokémon GO) is an augmented reality mobile game developed by Niantic Labs, based on the Pokémon franchise of Game Freak which began to release in July 2016. Ī gathering of Pokémon Go players in Düsseldorf, Germany, in August 2016 Niantic estimated that Pokémon Go live events in 2019 generated about $249 million in tourism revenue: $120 million in Chicago, $71 million in Montreal, and $56 million in Dortmund. Due to large concentrations of players all using their mobile phones in such events, the large gatherings have resulted in incidents and network disruptions, which have resulted in a lawsuit against Niantic. Player counts for the larger events range from thousands up to two million players in one event. The common repeating events are the Pokémon Go Fest held annually, the Pokémon Go Safari Zone which has been held in multiple countries, and the monthly "Community Day" events. Typically, the events involve increased in-game rewards for participating players and are often held in cooperation with local organizations or governments. Since its release in 2016, multiple real-life events and gatherings based on the augmented reality (AR) mobile game Pokémon Go have been held by its developer Niantic Labs outside of unofficial player gatherings. Real life gatherings for players of the augmented reality mobile game known as Pokemon Go
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