You could create campaigns to identify which Facebook groups send the most traffic, which headline shared on Twitter gets the most clicks, or what version of your Facebook ad keeps people on your website longest (among other things). In the example above, I identified that I’m posting the link to my Facebook page. You can define it by the placement of your link or something else. Using ‘Facebook’ as source ensures it is indexed correctly by Google Analytics The campaign
#Utm tag builder code#
Here’s an example of the UTM code I add to the end of links I share to my Facebook page: Everything after the question mark tells Google Analytics (or other tracking tools) more about where clicks to that link came from. How Are UTM Tracking Links Structured?Īs I mentioned above, a UTM link starts with a ‘?’ inserted after the main link. It doesn’t affect the webpage but that data included in it will create a new version of the link that can be tracked. By using a UTM tracking code, you can identify if it’s the page or profile that is driving the most traffic and conversions.Ī tracking code is a short piece of code, starting with a ‘?’ that you add to the end of your link. What you can’t see is which post, page, group or ad within that social network drove that traffic and conversion.įor example, if you publish a link to your LinkedIn profile and your LinkedIn page, Google Analytics will register ‘LinkedIn’ as the source of the traffic for both.
Google Analytics shows you which networks send traffic but UTM tracking code can show you more
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